Product Alignment

We begin by discussing your vision and ideas for the concept—including menu design, service model, desired launch location and decor direction—as well as your needs, budget and timeline.

Research

We then create a strategic list of competitive concepts to analyze on a Discovery Tour in either your home market or a saturated competitive market.

Discovery Tour

Together, we’ll spend a designated number of days on the Discovery Tour surveying the market and analyzing each concept. From ticket times to tableware, our detailed and collaborative process will illustrate best practices and failures. At this stage, we begin to understand unmet customer needs while also identifying new opportunities in the market.

Strategy

In an all-day brand positioning session, our restaurant consultants distill insights and ideas from the tour while brainstorming your concept’s look and feel. Together, we’ll formulate strategies ranging from the menu shell and pricing to equipment needs and space requirements.

Documentation

We develop and present you with comprehensive documentation that you’ll use to bring your concept to life.